News


Prime Focus RELOADS Advertising Services offering with high-profile creative talent and new facility

March 3, 2016

Mumbai, March 3, 2016:

Prime Focus Limited (BSE: 532748), the world’s largest independent media services provider, has RELOADED its Advertising Services offering in India with a series of high-profile hires across its creative team and a new offline editing facility. The newly revamped division offers advertising clients world-class post production technology and access to some of the nation’s leading creative talent.

Prime Focus Limited (BSE: 532748), the world’s largest independent media services provider, has RELOADED its Advertising Services offering in India with a series of high-profile hires across its creative team and a new offline editing facility. The newly revamped division offers advertising clients world-class post production technology and access to some of the nation’s leading creative talent.

Bhaarath Sundar has rejoined the Prime Focus Advertising team as Chief Business Development Officer, Advertising & Animation after a period of two years as Group CEO & Managing Partner of Teamwork Studios. Bhaarath is leading the RELOADED Advertising offering, which operates across three integrated sites in Khar, Mumbai, offering online editing and grading, a dedicated CG / VFX and animation team and a brand new dedicated offline editing studio.

Commenting on the re-launch, Bhaarath said: “Indian agencies and brands are producing truly world-class advertising, and we have RELOADED the Prime Focus Advertising division to give our clients access to the best facilities and talent in India. Following our recent hires, we estimate we have almost 90% of the high-end advertising services creative talent available in India, working under one banner and with all the latest technology at their finger-tips. The way ads are finished and delivered is constantly changing, and we’re here not only to help realize our clients’ ideas as beautifully as possible, but also to take away the headaches of the technical aspects of delivery.”

Joining Prime Focus co-founders and Creative Heads Huzefa Lokhandwala and Prakash Kurup on the creative team is an exciting list of some of the advertising services industry’s top talent in India.

See below for a full list of the new creative team.

“We have been a market-leader in the Advertising post production space for many years, but standing still is not in our DNA,” said Namit Malhotra, Founder, Executive Chairman and Global CEO of Prime Focus Limited. “This investment in talent and technology shows our commitment to the advertising community and the incredible work that they are producing. Our full-service post production offering, working alongside our Camera and Equipment Rental division, ensures that our advertising clients have access to the very latest kit and the best artistic talent from shoot all the way through post-production to multi-platform delivery.”

The Prime Focus Advertising team has recently delivered a number of high-profile commercials, including Advertising Age India’s ‘Top Ads of the Week’: IndiaMART ‘#IndiaKiKhoj’ (Show&Tell Productions / Bang In The Middle); Maggi ‘Hostel’ (Breathless Films / McCann Erickson); and Cadbury Dairy Milk Silk ‘Puppets’ (Breathless Films / Ogilvy & Mather).

Artist / Editor

Designation

Huzefa Lokhandwala

Co-Founder / Creative Head

Prakash Kurup

Co-Founder / Creative Head

Shyam Salgaonkar (Sally)

Creative Director

Amit Chitnis

Senior Editor - Flame

Rodney Ee

Senior Editor - Flame

Ravi Sharma

Senior Editor - Flame

Varadarajan Muralidharan

Senior Editor - Flame

Vivian Britto

Senior Editor - Flame

Renuka Bragenza

Online Artist

Ankit Halai

Offline Editor

Devendrakumar Prajapati

Online Editor

Swadesh Prasad

Online Editor

Suhel Khan

VFX Supervisor

Hormaz Baria

CG / VFX Supervisor

Sumanth David

Senior Editor - Quantel

Rajiv Sundararaju

Senior Editor - Quantel

Sanjay Chavan

Senior Editor - Quantel

Shivkumar Panicker

Senior Offline Editor

Nilesh Girdhar

Senior Offline Editor

Anshuman Gokel

Senior Offline Editor

Soham Rawal

Senior Editor - Flame

Vishal Sinha

Senior Editor - Flame

Nikhil Patil

Creative Director - CG / VFX

Satyabrata Pal

Team Lead - CG / VFX

Sachin Salvi

Creative Director - Animation

Santosh Yadav

Senior Manager - Animation

Sanjay Mali Parihar

Senior Editor - Flame

Kevin Mathew

Senior Editor - Flame

Rajiv Rajagopal

Senior Editor - Flame

Paramita Ghosh

Offline Editor

Dipankar Mitra

Online Editor

Rahil Merchant

Colourist

Michele Ricossa

Colourist

Sameer Pandit

Colourist

Bharat Sachdev

Creative Supervisor

<< ENDS >>

About Prime Focus Limited

Prime Focus Limited (PFL), the world’s largest integrated media services powerhouse employs over 6,000 professionals in 16 cities across 4 continents and 7 time zones. We provide end-to-end creative services (visual effects, stereo 3D conversion, animation), technology products & services (Media ERP Suite and Cloud-enabled media services), production services (equipment rental) and post production services (Digital Intermediate, picture post) to Studios, Broadcast and Advertising industries.

Prime Focus is behind path breaking technologies like CLEAR™ (Hybrid Cloud technology enabled Media ERP Suite), Primetime Emmy® award-winning DAX Digital Dailies® and View-D™ (stereoscopic 2D to 3D conversion process). Leveraging our Global Digital Pipeline and pioneering delivery model WorldSourcing® we partner content creators at every stage of the process ensuring creative enablement, work flow efficiencies and cost optimization.

In mid-2014 Prime Focus Technologies acquired DAX, a leading provider of cloud-based production workflow and media asset management applications; Prime Focus World merged with Double Negative, one of the world’s foremost providers of visual effects; and Reliance MediaWorks merged their global film and media services business with Prime Focus Limited.

Listed on the BSE and NSE of India, Prime Focus has operations in Bangalore, Beijing, Cape Town, Chandigarh, Delhi, Goa, Hyderabad, Johannesburg, Kolkata, London, Los Angeles, Mumbai, New York, Singapore, Toronto and Vancouver.

For more details
www.primefocus.com

Media Contacts

For Prime Focus:
Tony Bradley
Director, Global Marketing Communications
tony.bradley@primefocusworld.com

or

Saurabh Rathore, Moe’s Art PR
+91 9920799772
saurabh@moes-art.com

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